Marketing Plan

We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.

Product Launch Strategy

We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?3. Who are our closest competitors and how do we differentiate ourselves?4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Diversity & Inclusion Strategy

Our company has dozens of employees with diverse backgrounds and experiences. We want to create an inclusive workplace where everyone feels valued.We would like to collaborate with students to create a diversity and inclusion strategy.This will involve several different steps for the students, including:Identifying areas for improvement based on our diversity audit data.Defining diversity goals and objectives for our company.Considering new diversity and inclusion training initiatives.Recommending ways to communicate diversity and inclusion initiatives to employees.Bonus steps in the process would also include:Recommending a timeline for evaluating our diversity and inclusion strategy.