We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?

2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?

3. Who are our closest competitors and how do we differentiate ourselves?

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

The final deliverables should take the form of:

• A final report
• A 30-minute presentation to the team

A bonus step could be:

• prototype design for the new product.

Students will connect directly with the employer for mentorship and supervision throughout the project.

Students will get the chance to connect with industry leaders to help them do good in this project.