Looking for a Team: Integrated Marketing Communications

We are looking for a team to develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.We're looking for:RebrandingIncrease brand awarenessNew product launchExpansion to new target markets of segmentsOr any other promotion-related challenge.Please note we're not looking for students to do work (ie: not managing your social media or building your website) but we're looking for recommendations (including mock-ups) on how to best solve our challenge.We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market. We want: 1) Creative brief2) Complete report on findings3) Mock-ups of traditional and digital forms of promotions

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for 1 marketing students or teams.The primary focus for the student will be:Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)Content development, including social posts, blog posts, LinkedIn articles, and website copy.We will plan to communicate with our virtual intern(s) using these communication tools: email, slack, phone, skype, zoom Primary contact: Dan Rupoli, CEO

Brand Identity and Graphic Design

This project is flexible on how many students work on it.I sold my last company three years ago; it was a manufacturer of Point of Purchase displays. I started the company and ran it for 33 years while working with some of the largest consumer brands in North America. My experience includes brand standards, print production, new product launch, re-imaging existing brands, skilled at communicating with designers ( I had an in-house art department with four designers and two engineers).I have since started a new company that is relying on contract manufacturers to our products. These brands will be are being sold direct in a B2C online, and our focus is tech products to make mundane daily tasks easier and more convenient. Our products are sourced from manufacturers that build exclusively for private label importers like myself. We are tasked with creating our own brand identity for the product. This is an ongoing process; we add products regularly.We are looking for teams that can help amplify what makes us unique and create better messaging for our different product brands. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!We believe this project will require:Research to define our unique brand position and create consistent promotional messagingLogo and/or Name Proposal that highlights brand awareness and brand positioningA branding guideUsing tools like PhotoShop - Video editing programs like Camtasia-layout programs like Canva to design prototypes that can be implemented into our marketing collateral.We will give you access to organizational assets to support this project, such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Social Media Introduction New App In Urban Setting

We are looking for a team to develop a social media strategy, including research, planning and creativity to introduce our app in urban downtown settings. We are looking forIdeas for brand awareness.Ways to increase user engagementWays to promote businesses user of the appWe are not looking for students to do work (ie not manage or post to our social media or work on our website)We are looking for recommendations on how to best achieve these goals.