This project is flexible on how many students work on it.

I sold my last company three years ago; it was a manufacturer of Point of Purchase displays. I started the company and ran it for 33 years while working with some of the largest consumer brands in North America. My experience includes brand standards, print production, new product launch, re-imaging existing brands, skilled at communicating with designers ( I had an in-house art department with four designers and two engineers).

I have since started a new company that is relying on contract manufacturers to our products. These brands will be are being sold direct in a B2C online, and our focus is tech products to make mundane daily tasks easier and more convenient. Our products are sourced from manufacturers that build exclusively for private label importers like myself. We are tasked with creating our own brand identity for the product. This is an ongoing process; we add products regularly.

We are looking for teams that can help amplify what makes us unique and create better messaging for our different product brands. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!

We believe this project will require:

• Research to define our unique brand position and create consistent promotional messaging
• Logo and/or Name Proposal that highlights brand awareness and brand positioning
• A branding guide
• Using tools like PhotoShop - Video editing programs like Camtasia-layout programs like Canva to design prototypes that can be implemented into our marketing collateral.

We will give you access to organizational assets to support this project, such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.