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Recent experiences

Strategic Social Media Marketing Plan
24SP-MKTG-460-93
A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In this project, a group of students will analyze your current social media presence and propose methods to strategically leverage these tools to achieve your goals.

Advertising Consultancy (Creative Brief / etc.)
24SP-MKTG-440-93
An individual student-consultant will research your target consumer for a specific product or service, identify important business insights, and co-draft creative briefs, and/or press release, or the equivalent for your organization.

Consumer Behavior Research for Decision Making
24SP-MKTG-510-93
Guided by your organizational objectives, a group of student-researchers will profile your target consumers in order to provide you with key insights and strategic recommendations.

Consumer Behavior Research for Decision Making
MKTG 510:
Guided by your organizational objectives, a group of student-researchers will profile your target consumers in order to provide you with key insights and strategic recommendations.