Consumer Behavior Research for Decision Making
24SP-MKTG-510-93
Closed
Pittsburg, Kansas, United States
General
- Undergraduate; Junior, Senior
- 35 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 10/8 project matches
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
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January 16, 2024Experience start
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May 1, 2024Experience end
Overview
- Details
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Guided by your organizational objectives, a group of student-researchers will profile your target consumers in order to provide you with key insights and strategic recommendations.
- Learner skills
- Consumer behaviour, Market research, Research
- Deliverables
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The final project deliverables will include:
- A 10 page written report detailing the challenge, recommended solutions, and action plan.
- A 10-minute presentation with actionable recommendations based on the market research results.
Project Examples
- Market segmentation to identify the ideal target market for a new or existing product or service.
- Investigating the competitive landscape to identify key messaging for promotion.
- Develop a pricing strategy based on industry research and depth-interviews with prospects and/or proxies.
- Identify business expansion opportunities via depth-interviews with prospects and/or proxies.
- Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.