- Bio
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I am a results-oriented marketing expert with proven success in a broad range of environments. Have achieved and exceeded targets through a high level of analytical skill and a history of developing and implementing innovative strategies and plans. Focused on ensuring the achievement of both short and long term results.
I am also an educator who has been practicing since 2011, with experience in course development and delivery for in-class and on-line environments. - Portals
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Hamilton, Ontario, Canada
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- Categories
- Communications Market research Media Social sciences
Achievements
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Recent experiences
Competitor and Market Analysis of Consumer Appeals - Spring/Summer 24
MKT 102
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Competitor and Market Analysis of Consumer Appeals - F23
MKT 102
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Marketing New Products for a Consumer Brand - Winter 2024
MKT 101
In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.
Competitor and Market Analysis of Consumer Appeals - W23
MKT 102 (C21)
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Work experience
Instructor
McMASTER UNIVERSITY - Centre for Continuing Education (CCE)
Hamilton, Ontario, Canada
January 1 - Current
Marketing Specialist
Teaching & course development: Consumer Behaviour - in-person & on-line
Teach Introduction to Marketing - in-person & on-line
Instructor (0n-Lline)
UNIVERSITY CANADA WEST (UCW)
Vancouver, British Columbia, Canada
September 1 - Current
Marketing Specialist
Teach Marketing Management to MBA candidates (on-line)
Thesis Supervisor / Mentor for MBA candidates working on their final consulting/research thesis projects.
Marketing/Business Interim Management, Contract & Project Services (Sole Proprietor)
Zeitgeist Marketing Ltd.
Toronto, Ontario, Canada
August 1 - Current
Provide consulting and interim/contract marketing, business planning, management and implementation services to consumer goods companies, technology companies, marketing services firms, entertainment businesses and start-up organizations.
Vice President, Marketing - Canada
WORLD WRESTLING ENTERTAINMENT INC.
Toronto, Ontario, Canada
March 5 - July 1
Responsible for all Marketing, Promotion, Special Events and Public Relations support of WWE’s sports-entertainment properties in Canada: Live Events; Pay Per View Television Events; Cable Television Programming; and Licensed Consumer Products (including Music, Home Video, Toys, Apparel and Publications)
Interim Management, Contract & Project Services (Sole Proprietor)
Zeitgeist Marketing Ltd.
Toronto, Ontario, Canada
August 1 - March 1
Managed start-up record label
Developed business plans for a web professional services firm.
Vice President, Strategic Marketing
DIAGEO CANADA INC. (formerly Gilbey Canada),
Toronto, Ontario, Canada
September 1 - July 1
Led marketing group responsible for a range of leading brands, including Smirnoff Vodka, Bailey’s Irish Cream Liquor, Bombay Sapphire Gin, J&B Scotch, Jose Cuervo Tequila, and Le Piat D’Or Wines. Supervised marketing budget of $15 million, and contribution after marketing support of $38 million.
Member, Board of Directors
TORONTO FASHION INCUBATOR (TFI)
Toronto, Ontario, Canada
March 1 - December 1
The TFI is a not-for-profit organization that supports emerging fashion entrepreneurs with professional guidance, affordable shared work space and publicity.
• Served on the Board of Directors of the Toronto Fashion Incubator, including three years as an executive board member
• Provided publicity, marketing, event planning and fundraising guidance
Category Director, Gilbey Canada
DIAGEO CANADA INC. (formerly Gilbey Canada)
Toronto, Ontario, Canada
July 3 - August 31
Responsible for: market category and brand business plans; brand positioning; presentations to key stakeholders; advertising development, public relations; research.
Categories:
Vodkas & Gin (including Smirnoff & Stolichnaya Vodkas);
Liqueurs (including Bailey's Irish Cream);
Whiskies (including Black Velvet);
Wines (including Le Piat D'Or)
Marketing Manager, Beauty Care
REVLON CANADA INC.
Mississauga, Ontario, Canada
July 4 - June 22
Managed all consumer and retail marketing activities within a division ($24MM in annual sales). Brands included Flex hair care (shampoos, conditioners, styling aids), Mitchum antiperspirants, Clean & Clear hair and skin care.
Marketing Manager
HERSHEY CANADA INC.
Toronto, Ontario, Canada
June 1 - June 19
Managed all Hershey grocery products - including Brown Cow Chocolate Syrup, Hershey and Reese Baking Chips and Hershey Cocoa - and several chocolate brands - including Hershey Kisses, and Skor
Integrated Planters marketing and trade programs during the division's transition of ownership from Nabisco Brands to Hershey Canada. Developed pool of three television commercials.
Assistant Product Manager
BEST FOODS CANADA INC.,
Toronto, Ontario, Canada
April 1 - May 19
Worked on a range of brands including Hellmann's Mayonnaise, Mazola Corn Oil, and Skippy Peanut Butter. Developed concept for, and recommendation to launch Hellmann’s Light Mayonnaise.