Real Adulting 101 - Digital Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:Real Adulting 101 is looking for students to help with our digital marketing.Based on skillsets and interests of students, they key project activities may change but will include one or more of the below:KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Developing blogs/emails out of developed courses.Writing social media copy.Helping with the development of social media content (educational carousels, tiktoks, etc.)Design of courses or social media posts.IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*MarketingDigital Content CreationCopywriting/Communications

Podcast / Video Editing

The main goal of this is to help us with the editing of our podcast and/or the videos of our podcast recordings.

Digital Content about Small Towns of Canada - Phase 3

Number of individual students required: 10 students, any Province or Territory, Canada1000 Towns of Canada 1000towns.ca is a digital platform connecting travellers and small town communities. In Phase 3, we want students to create content about small Canadian towns not included in 1000 Towns of Canada towns list. It will be focused mostly on places students visited before, or lived, or want to visit.With students' help, we launched more than 400 town pages on 1000towns.ca. To clarify the format, you can check existing pages 1000towns.ca (blue leaves on the map).After approval of the 1000 Towns of Canada team, the final content will be published as unique town pages on 1000towns.ca with the student's name as a creator. If you like the enjoyment of travelling off the beaten path, then we'd love to hear from you.

Competitive Analysis

We want to better understand how teachers perceive and interact with the software they use. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging.