Competitive Analysis
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want to better understand how teachers perceive and interact with the software they use. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features, pricing and reach
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
We want to better understand how teachers perceive and interact with the software they use. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features, pricing and reach
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
About the company
- https://www.edventive.co
- 2 - 10 employees
- Technology, Education
Teacher burnout is a huge problem and we've experienced it first hand!
We're an early-stage EdTech startup building simple software to help teachers reclaim their time by streamlining and automating their menial administrative tasks like marking, student feedback and reporting.
Our focus for the coming months is a mix of customer discovery, brand awareness and product development. We can't wait to have you helping out!