Business Plan Development for Spectrum Technology Solutions Inc.

The main goal for the project is to create a comprehensive business plan for Spectrum Technology Solutions Inc. This will involve several different steps for the students, including: - Conducting interviews with key stakeholders to understand the company's mission, vision, and goals. - Analyzing the current market and competitive landscape. - Developing a financial forecast for the next 3-5 years, including sales projections, expense budgets, and break-even analysis. - Creating a marketing and sales strategy to reach the target audience. - Outlining the organizational structure and operational plan for the company.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends