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Restaurant Partner Acquisition Strategy for Me N ü Food App Inc.

Open Opened on July 20, 2025
Main contact
Me N ü Food App inc
Me N ü Food App inc
Montreal, Quebec, Canada
Aimy Boisvert
CEO
Project
350 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Customer segmentation Lead generation Market expansion Market research Sales strategy
Skills
market opportunities customer acquisition management value propositions sales prospecting segmentation strategy restaurant operation direct selling conversion marketing scalability lead generation
Details

Me N ü Food App Inc., a bilingual food tech startup, is seeking to expand its restaurant partnerships to enhance its B2B growth. Currently in the MVP stage, the platform allows restaurant patrons to access digital menus and receive personalized dining recommendations. With a current base of 20 partner restaurants, the company aims to onboard 50 new restaurant partners within the next three months, focusing initially on Montreal and Quebec, with plans for Canada-wide expansion. This project challenges Master of Management students to design a data-informed, scalable, and AI-compatible customer acquisition strategy. The strategy should consider the unique characteristics of the Quebec restaurant market and the digital adoption behaviors of restaurant owners, ensuring it is tailored to the local context and scalable for broader application.

Deliverables

The project deliverables include a comprehensive B2B Acquisition Strategy, supported by data analysis and insights. The document should outline key market opportunities, competitive advantages, and strategic initiatives for expansion. Additionally, a presentation summarizing the findings and recommendations will be prepared for Me N ü's leadership team. This will ensure that the proposed strategies are clearly communicated and actionable.

 

1. B2B Acquisition Strategy Report

  • Executive summary of strategy and goals
  • Restaurant industry segmentation and targeting
  • Customer journey mapping (restaurant partner onboarding process)
  • Value proposition refinement per target segment
  • Channel and outreach strategy (direct sales, referral, associations, events, etc.)
  • Objection-handling frameworks

2. Lead Generation & Target List

  • List of 100+ qualified restaurant prospects in Montreal/Quebec based on size, digital readiness, and cuisine type
  • Recommended CRM tags, segmentation strategy, and outreach prioritization logic

3. Sales & Outreach Toolkit

  • Sample cold outreach templates (email, LinkedIn, phone script – bilingual)
  • One-pager or sales deck explaining value for restaurants
  • Case study or testimonial examples to build trust

4. Incentive & Partnership Program Proposal

  • Referral program for existing restaurant partners
  • Suggested strategic partnerships (POS providers, tourism boards, culinary schools)
  • Loyalty program or exclusive promotional offers for early adopters

5. Execution Roadmap

  • 3-month plan with weekly targets, milestones, and team roles
  • Suggested tracking metrics: conversion rate, outreach-to-meeting ratio, churn risk
  • Integration plan for AI to score leads and automate follow-ups

6. Presentation Deck

  • A professional slide deck summarizing the full strategy, recommendations, and roadmap
  • Tailored for Me N ü’s leadership team


Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://theappmenu.com
Montreal, Quebec, Canada
2 - 10 employees
Hospitality, Marketing & advertising, Technology
Representation
Community-Focused Small Business Sustainable/green

Me N ü is a Montreal-based foodtech startup that helps restaurants digitize and elevate their menus while offering a smoother, more engaging experience to their customers.

We provide a simple, visual platform that enables restaurateurs to:

Create and update their digital menus in real time

Showcase seasonal specials and personalized offers

Strengthen their branding through beautifully designed pages

Engage with customers through personalized features

Manage their presence and engage their community more easily

For diners, Me N ü offers a frictionless way to browse and share menus — no app download required.

🌿 Our Values: Innovation Meets Sustainability
Me N ü offers a green, paperless alternative to printed menus. With real-time updates and zero waste, we help restaurants reduce their environmental footprint while staying flexible and modern.

🌱 What’s Ahead
We’re actively developing new features that will allow Me N ü to evolve into a community-driven platform, with social tools to help food lovers connect, share their favorite spots, and discover new ones — all while giving restaurants better tools to grow their following.