AI-generated Digital Marketing Strategy - Phase II

Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of re-positioning the brand as the go-to brand for natural fibers at home.We wish to work with a student who is familiar with using AI in the context of digital marketing & social media and wish to deepen and broaden their knowledge in this field. The objective of this project is to create and implement AI systems that will integrate with our sales & marketing channels and generate a comprehensive 6-months social media calendar plus efficient email marketing sequences. The social media calendar will effectively engage the target audience, promote the brand’s values and products, and drive traffic to the business's website.Phase II:The Phase II of this project will involve reviewing the comprehensive website audit made during Phase I, developing & implementing strategies to drive more traffic and improve the user experience and ultimately improve significantly the KPIs performance of the site.The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance.Key tasks include:1- reviewing the comprehensive website audit and identify the major technical and content-related issues of the site.2- Developing and implementing a digital strategy to improve the various KPIsThis digital strategy may include The creation and promotion of engaging content to attract and retain website visitors.Using social media platforms to drive traffic to the website.3-Monitoring and analyzing website KPIs analytics to measure the effectiveness of implemented strategies.