SEO and Digital Strategy
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home.
Our team is looking to significantly improve the SEO optimization of our website to reach 2 major goals: 1) improve the speed of the site 2) increase organic traffic to the site. To do this, we hope to run an SEO audit of our website, and fix and/or the issues and weakness.
This will involve several different steps for the students, including:
Technical SEO:
Crawl Errors:
- Use Google Search Console (or other tool) to identify and fix crawl errors.
- Check for broken links and ensure proper redirection.
Website Speed:
- Analyze website speed.
- Suggest actions to improve website speed and reduce load times.
- Implement few of those actions.
Mobile-Friendliness:
- Ensure the website is mobile-friendly and provides a good user experience on various devices.
- Fix issues, if needed.
On-Page SEO:
Keyword Optimization:
- Analyze current keyword usage and identify relevant keywords for the home linens industry.
- Optimize meta titles, descriptions, and headers with targeted keywords.
Content Quality:
- Assess the quality and relevance of existing content.
- Suggest improvement to the content structure.
- Suggest types of content to be added to the site in the future.
Internal Linking:
- Review internal linking structure to improve navigation.
- Suggest internal links to relevant pages using natural anchor text.
URL Structure:
- Ensure clean and SEO-friendly URL structures.
User Experience and Design:
Navigation:
- Evaluate website navigation for a smooth user experience.
- Improve the organization of categories and products, if needed.
- Optimize images and multimedia elements for faster loading.
- Suggest actions to improve the user experience.
Off-Page SEO:
Backlink Analysis:
- Evaluate the quality and quantity of backlinks to the website.
- Disavow toxic or spammy backlinks using Google Disavow Tool.
Google Analytics:
- review Google Analytics to track website performance.
- Suggest improvement to the site based on Google Analytics data.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- run a SEO audit of our website
- identified and fixed issues and weakness.
- improve speed and navigation of the site
- ensured the website is mobile-friendly.
- prepared a report outlining the SEO keywords we need to rank for in order to generate more organic traffic.
Bonus steps would include:
- suggest content topics for future site-content and blogs posts.
Final deliverables should include
- A SEO audit report outlining actions to be implemented in order to improve and maintain a good google ranking.
- Suggestions for designs and writing topics for future blogs and/or social media content.
- What is the main goal for this project?
-
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home.
Our team is looking to significantly improve the SEO optimization of our website to reach 2 major goals: 1) improve the speed of the site 2) increase organic traffic to the site. To do this, we hope to run an SEO audit of our website, and fix and/or the issues and weakness.
This will involve several different steps for the students, including:
Technical SEO:
Crawl Errors:
- Use Google Search Console (or other tool) to identify and fix crawl errors.
- Check for broken links and ensure proper redirection.
Website Speed:
- Analyze website speed.
- Suggest actions to improve website speed and reduce load times.
- Implement few of those actions.
Mobile-Friendliness:
- Ensure the website is mobile-friendly and provides a good user experience on various devices.
- Fix issues, if needed.
On-Page SEO:
Keyword Optimization:
- Analyze current keyword usage and identify relevant keywords for the home linens industry.
- Optimize meta titles, descriptions, and headers with targeted keywords.
Content Quality:
- Assess the quality and relevance of existing content.
- Suggest improvement to the content structure.
- Suggest types of content to be added to the site in the future.
Internal Linking:
- Review internal linking structure to improve navigation.
- Suggest internal links to relevant pages using natural anchor text.
URL Structure:
- Ensure clean and SEO-friendly URL structures.
User Experience and Design:
Navigation:
- Evaluate website navigation for a smooth user experience.
- Improve the organization of categories and products, if needed.
- Optimize images and multimedia elements for faster loading.
- Suggest actions to improve the user experience.
Off-Page SEO:
Backlink Analysis:
- Evaluate the quality and quantity of backlinks to the website.
- Disavow toxic or spammy backlinks using Google Disavow Tool.
Google Analytics:
- review Google Analytics to track website performance.
- Suggest improvement to the site based on Google Analytics data.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- run a SEO audit of our website
- identified and fixed issues and weakness.
- improve speed and navigation of the site
- ensured the website is mobile-friendly.
- prepared a report outlining the SEO keywords we need to rank for in order to generate more organic traffic.
Bonus steps would include:
- suggest content topics for future site-content and blogs posts.
Final deliverables should include
- A SEO audit report outlining actions to be implemented in order to improve and maintain a good google ranking.
- Suggestions for designs and writing topics for future blogs and/or social media content.
Supported causes
About the company
- https://www.shoo-foo.com
- 0 - 1 employees
- Consumer goods & services, Manufacturing, Retail
Shoo-Foo is a Canadian Benefit company that offer healthy & eco sustainable products designed to uplift your well-being at home. Our mission is to help reduce toxins in the environment by helping more people make the switch to natural fibers for their home linens.