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- Toronto, Ontario, Canada
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Toronto, Ontario, Canada
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- UX design Branding & style guides Copy writing Marketing strategy Social media marketing
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Recent projects
Competitive Market Analysis - Professional Pet Health Care
What is the main goal of the project?The goal is to understand how key veterinarian competitors address consumer needs and wants in Canada and what makes key brands appealing to different consumers.
Communicating A New Professional Pet Health Care Service
What is the main goal of the project?The goal is to have students write a series of journalist-quality pieces on pet health care that amplify the need for change featuring PetNation as a potential solution. For efficiency, a single set of research and interviews can be used to construct all pieces including one long-form, and at least 2 supporting short pieces (500 words) with headlines for use in social media.
Social Media Innovators Required - Solving a Pet Health Problem
What is the main goal of the project?Help PetNation build an email wait list of 500+ pet owners through killer content. We would like to understand how to best engage our target audience in a WOM and organic campaign in the social space and measure our success. While senior leaders believe FB is the primary social media platform for building community engagement and conversions we are excited to see what students uncover through analysis and their creative solutions.
Visually Communications -Professional Pet Health Care Service
What is the main goal of the project?The goal is to have students work with senior leaders to design and produce a visual content suite to support PetNation customer acquisition via online channels.