Digital Marketing Strategy - Carbon Markets

We want students to help us develop a digital marketing strategy to grow and engage our target market, small and medium size enterprises. We’d like to know how we can maximize different channels and what will work best for us. Collaborate on marketing outreach design and implementation. The main questions we’d like students to help us answer are the following: How best to promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What media options?