Identification of 2nd target market for materials startup

SCALE develops bio-based materials that are designed to replace part or all the carbon fiber in products, reducing costs and emissions while maintaining or even improving performance. Our first target market is sporting goods, initially cycling and racket sports. However, the commercial and environmental potential of the company lies in larger markets including automotive, wind power, aerospace, construction and more. The use of composite materials—such as carbon fiber—in these markets promises to replace steel and aluminium to make products and equipment lighter, more efficient and higher performing. We want to better understand the dynamics and the requirements of these different verticals, and the intersection with SCALE's unique added value, to identify our next target market after sporting goods. We would like to collaborate with students to conduct market research into one or all of the different verticals, and potentially into different subsegments. This will involve several different steps for the students, including: Familiarizing themselves with SCALE's values, technology and products Researching target verticals, market potential and dynamics, regulatory requirements etc. Researching the industry and competitive landscape Recommending a second target market for SCALE Bonus steps in the process would also include: Recommending a market-entry strategy, positioning and messaging into a "low-hanging fruit" subsegment. This project can be adapted to suit student groups of different sizes, course hours, learning requirements etc. For example, by focusing on a specific vertical and/or sub-segment, or dividing verticals between groups of students. We are open to discussion on the best way to achieve the company's objectives as well as the students' learning objectives.

Identification of next target market segment for materials startup

SCALE develops bio-based materials that are designed to replace part or all the carbon fiber in products, reducing costs and emissions while maintaining or even improving performance. Our first target market is sporting goods, initially the cycling and racket sports segments. However, carbon fiber is widely used in other sporting goods segments including paddle sports (kayaking, SUP, rowing etc.), stick sports (golf, hockey, lacrosse etc.), yachting and more. We want to better understand the dynamics and the requirements of these different segments, and the intersection with SCALE's unique added value, to identify our next target segment after cycling and racket sports. We would like to collaborate with students to conduct market research into one or all of the different segments, and potentially into different subsegments. This will involve several different steps for the students, including: Familiarizing themselves with SCALE's values, technology and products Researching target segments, market potential and dynamics, regulatory requirements etc. Researching the industry and competitive landscape Recommending priority segment(s) for SCALE Developing a marketing plan for the relevant segment(s) including customer segmentation, marketing strategy and tactics (both offline and digital marketing) etc. This project can be adapted to suit student groups of different sizes, course hours, learning requirements etc. We are open to discussion on the best way to achieve the company's objectives as well as the students' learning objectives.

Market Validation Study for materials startup

The main goal of this project is to validate the cycling market as the company's beachhead market. SCALE develops bio-based materials that are designed to replace part or all the carbon fiber in products, reducing costs and emissions while maintaining or even improving performance. Our first target market is sporting goods, initially the cycling and racket sports segments. We are seeing greater traction in the cycling segment and we are looking to gain a better understanding of that market to ensure it is the right beachhead market for SCALE. Identifying the right beachhead is important for the early success of the company, in evolving towards profitability. it is also critical for longer term success, laying the foundation for expansion into other markets. This will involve several different steps for the students, including: Familiarizing themselves with SCALE's values, technology and products Assess the dynamics of the carbon fiber bicycle market with metrics such as sales data and number/location of manufacturers, projected growth rate, current and future market size etc. Understand the sustainability requirements and commitments within the cycling segment globally Analyze other purchase drivers for materials in this market and the intersection with SCALE's differentiated value add Bonus steps in the process would also include: Developing a marketing and sales plan for the cycling segment(s) This project can be adapted to suit student groups of different sizes, course hours, learning requirements etc. We are open to discussion on the best way to achieve the company's objectives as well as the students' learning objectives.

Competitive Analysis For Bio-Based Materials Startup

The main goal of this project is to research and analyze SCALE's current and potential competitors. SCALE develops bio-based materials that are designed to replace part or all the carbon fiber in products, reducing costs and emissions while maintaining or even improving performance. Our primary competitors are other companies using similar bio-based materials. Players in the recycled carbon fiber market are also potential competitors. We want to better understand the current marketscape: which players are present globally, their product offering and position and how it relates to SCALE. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with SCALE's values, technology and products Identifying current and potential future competitors Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Identifying current academic research projects which may be future competitors Recommending how our company can differentiate itself through products / services and messaging. This project can be adapted to suit student groups of different sizes, course hours, learning requirements etc. We are open to discussion on the best way to achieve the company's objectives as well as the students' learning objectives.