Feeling Moodie - Marketing Team!

Virtual Internship Opportunity: MarketingDetailsMoodie is a technology-based private sector company able to offer a virtual internship opportunity for 5 marketing students. When there is pain and suffering in the world, we believe that change can come from within. We envision a world where you have the help you need to bring positive change to your own life and to be empowered to extend a helping hand to those around you.The projects to be undertaken will include these areas of focus:Social Media and Generalized Marketing AuditConduct a social media audit to establish a baseline for social performance, branding efforts and new opportunities; the audit is to focus on the following areas:Current social media profilesEngagement & publishingAudiencesSocial media referral trafficNew social networks to explore (Example: Tok Tok)Landscape AnalysisCustomer SegmentationBrandingSocial Listening and Sentiment AnalysisApp Landing PagesKey Messages and ContentOur goal at the end of this experience is to have a Marketing Plan in place to promote:A long-term approach for the Feeling Moodie appA marketing plan for a B2B Corporate Wellness componentSocial Media Marketing Plan We want the student to work with the team to set marketing goals, conduct a social media audit, analyze the market research gathered, identify different social media audiences, develop multiple marketing strategies including Influencer Marketing, implementation scheduling, and evaluation.We want to create solid Business Objectives, Social Media Goals, and Metrics with the following in mind:Expand the Moodie brand using social media channelsConfirm tone of voice and brand identityReduce churn and strengthen customer loyaltySupport the launch of advertising and public relation campaignsGuarantee Moodie stays focused and currentCurated content and content calendarActivity metrics: audience size, fans, followers, impressions, app installs, conversions, email sign-ups, website clicks,Engagement metrics: reactions, likes, shares, tweets, favorites, pins, comments, mentions, retweets, regrams, repins;The plan will include the following:Market Research The student will create a strong buyer persona to facilitate a better understanding of Moodie’s social media presence in order to align messaging to promote brand unity and increase brand awareness.Influencer Marketing: The student will construct an influencer persona to help identify which influencers to reach out to; establish who Moodie’s customers consider to be an influencer and measure which influencers have the strongest engagement per post; determine Moodie’s top three potential influencers; act as an ambassador for the Moodie brand and establish contact with those influencers; develop content specifically generated for those networks.Digital Marketing: The student will help to improve our online presence, reach more customers and effectively promote our brand through compelling content and design materials.Content Marketing: The student will focus on creating valuable, relevant and consistent content in order to attract and retain a clearly defined audience. Meaningful content creates brand awareness, attracts and retains loyal customer bases and engages with new customers. Students must monitor social trends and conversations for creative content, focusing on opportunities that are relevant in time, message and value to Moodie’s audience and can capitalize on trends that are relevant to the Moodie brand..

Digital Marketing Video Production

I.Liv program is a comprehensive and tangible solution that empowers and equips women with a robust toolkit to be and perform at their best. We go beyond teaching – we provide group virtual learn and facilitated apply sessions, a power-packed I.Liv digital course and our I.Liv mobile app to promote real and sustainable change.We have delivered the pilot cohort of the program and launched a Masterclass this fall. We have recordings of the pilot cohort group training sessions that we want to use to create video vignettes for digital marketing purposes. The goal of the project would be to develop video vignettes from existing long-format video footage to use for digital marketing, in line with our preferred channels (LinkedIn, Instagram and potentially TIkTok) and marketing strategy.

Video Production

Setting ourselves apart is crucial to attracting new customers, which we hope to accomplish in part through vibrant, compelling videos. Through this project, students will script, produce and edit videos for our products.Tasks may involve:Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like.Creating a compelling script promoting our products.Putting together a proposal for (whoever is running the project)including the storyboard and script.Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary.Filming and editing the final video.