Digital Marketing Video Production
Project scope
Categories
Digital marketing Lead generation Marketing strategy Social media marketingSkills
marketing strategies target audience tiktok digital marketing teachingI.Liv program is a comprehensive and tangible solution that empowers and equips women with a robust toolkit to be and perform at their best. We go beyond teaching – we provide group virtual learn and facilitated apply sessions, a power-packed I.Liv digital course and our I.Liv mobile app to promote real and sustainable change.
We have delivered the pilot cohort of the program and launched a Masterclass this fall. We have recordings of the pilot cohort group training sessions that we want to use to create video vignettes for digital marketing purposes.
The goal of the project would be to develop video vignettes from existing long-format video footage to use for digital marketing, in line with our preferred channels (LinkedIn, Instagram and potentially TIkTok) and marketing strategy.
* Working with long-format videos, design and produce video vignettes for digital marketing content.
* Contribute to marketing strategy and plans to raise awareness of the program to target audiences.
* Work closely with Head of Program and Head of Product to ensure vignettes are aligned with program, marketing strategy and brand.
The student will work directly with CEO, Head of Program and Head of Product for guidance of the project and direct exposure to the early business traction phase of business.
About the company
Digital Introspection (DI) is a new well-being tech start up developing an accessible solution that empowers professional women everywhere to live a fulfilled and balanced life. The product is a personal development and productivity program with an enabling mobile app. Completed as part of a women cohort, a 12-week, self-paced digital playbook guides members to learn about, adapt and adopt best prioritization practices and fundamental body and mind habits.