Marketing Research & Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:What is our competitiveness within the industry?How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?

Digital Content Creation - 2023 Phrase 2

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.Content will be posted on Chinese social medias such as Wechat and Red Note.

Digital Content Creation - Chinese Content

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.Content will be posted on Chinese social medias such as Wechat and Red Note.

China/Taiwan Market Promotional Material Development - Chinese required

Together with our marketing team, we would like for you to design new promotional material for an international market where we are currently conducting business. Based on insights from our marketing team and your research, you will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.We believe this project will involve:Researching the foreign market for partners that we can partner with.Assessing our existing marketing strategy and efforts.Contact there partners and introduce our partner program with them.Designing sample promotional material for various media.We are looking to improve the results of our existing foreign market campaigns and gain alternative perspectives on potential marketing tactics.