Marketing Research & Strategy

Closed
Golden Key Education
Vancouver, British Columbia, Canada
SX
General Manager
(2)
3
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Market research Digital marketing Copy writing Marketing strategy Social media marketing
Skills
target market digital marketing marketing strategies marketing research market research social media
Project scope
What is the main goal for this project?

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • What is our competitiveness within the industry?
  • How should we promote our company?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
What tasks will learners need to complete to achieve the project goal?

- Meeting with us to find out more about our business

- Conduct market research and analysis

- Provide a market strategy

- Provide revision suggestion to our current business model and services

How will you support learners in completing the project?

Students will work closely with the primary project manager who is supervising and available for questions. A guideline and template for a market analysis report will be provided. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Golden Key Education specializes in providing worry free one-on-one tutoring as well as tutoring in online classes for students in the Greater Vancouver area. With a student-centered philosophy, our team of tutors apply the “one education consultant for every student, one tutoring plan for every student” mode of tutoring.