Octopodi Technologies Product Launch Strategy

Octopodi Technologies, a startup specializing in innovative education technology solution, is preparing to launch a new product. The goal of this project is to develop a comprehensive launch strategy that effectively introduces the product to the target market. The project will involve market research to identify key customer segments to understand the landscape. Learners will apply their classroom knowledge of marketing principles to craft a detailed marketing plan. This plan should include promotional strategies and distribution channels. The project aims to equip learners with practical experience in product launch strategies, enhancing their understanding of real-world marketing challenges.

Social Media Management

As an early stag startup, we are working hard on getting our name and brand out there. We have attended events, and began to build a list of contacts and leads. But we need some help with the weekly ongoing social media management tasks. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Creating weekly content in different formats to be shared across multiple social media platform. Create a campaign plan and posts for a product launch. Interact with other brands and educational institutions. Research possible events and collaborations. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.