As an early stag startup, we are working hard on getting our name and brand out there. We have attended events, and began to build a list of contacts and leads. But we need some help with the weekly ongoing social media management tasks.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

• Creating weekly content in different formats to be shared across multiple social media platform.
• Create a campaign plan and posts for a product launch.
• Interact with other brands and educational institutions.
• Research possible events and collaborations.

Bonus steps in the process would also include:

• Recommending updates to our messaging that can better explain our value proposition.

By the end of the project, students should demonstrate:

• Weekly content shared to our social media channels.
• A completed campaign plan with associated posts for a product launch.
• Recommendations for new promotion channels, events, and collaborations