Social Media Video Editing for Brand Awareness

STEM the Gap Academy aims to enhance its brand presence on social media platforms through engaging video content. The project focuses on editing short video clips that highlight the academy's programs, events, and success stories. The goal is to create visually appealing and informative videos that resonate with the target audience, primarily prospective students and their parents. Learners will apply their video editing skills to craft content that aligns with the academy's branding guidelines and messaging. The project will involve selecting appropriate footage, adding graphics and text overlays, and ensuring the final videos are optimized for various social media platforms. By completing this project, learners will gain practical experience in video editing and digital marketing strategies. - Edit and produce a series of short videos (30-60 seconds each) for social media. - Ensure videos align with STEM the Gap Academy's branding and messaging. - Optimize videos for platforms like Instagram, Facebook, and TikTok. - Incorporate feedback from the academy's marketing team to refine the final products.

Social Media Strategy for STEM the Gap Academy

What is the main goal for the project? The main goal for the project is to establish an interactive online presence for STEM the Gap Academy through social media. This will involve creating a social media strategy formulating creative ideas on how to proceed, developing a social media calendar, automating posts, posting content, and managing various social media platforms such as Tik Tok, Instagram, Facebook, and Twitter. The aim is to increase the academy's engagement and visibility.

SEO Strategy Enhancement for STEM the Gap Academy

STEM the Gap Academy aims to improve its online visibility and attract more students to its programs. The current challenge is to optimize the website's search engine performance to increase organic traffic. The project involves analyzing the existing SEO strategy, identifying areas for improvement, and implementing changes to enhance search engine rankings. Students will apply their classroom knowledge of SEO marketing to conduct keyword research, optimize on-page elements, and develop a content strategy. The goal is to create a comprehensive SEO plan that aligns with the academy's objectives and can be easily maintained by the internal team. This project will provide students with practical experience in SEO, allowing them to see the direct impact of their work on the academy's online presence.

Data Analysis for STEM the Gap Academy

The main goal for the project is to review data from social media, hotjar, and analytics on the Squarespace platform to understand trends, how people use the website, and provide direction on how to improve ROI for STEM the Gap Academy. This will involve several different steps for the learners, including: - Collecting and analyzing data from social media platforms, hotjar, and Squarespace analytics. - Identifying trends and patterns in user behavior and engagement. - Providing recommendations on how to improve the website's performance and increase ROI.