Probiotic Drink Powder Launch: Analytics & Conversion Optimization

Squamish Water Kefir Co. is preparing to launch a new direct-to-consumer (D2C) probiotic drink powder and seeks to optimize its analytics and conversion strategies. Students will serve as digital analysts for the client’s upcoming D2C launch. Activities include auditing the digital ecosystem, developing performance dashboards, optimizing content strategy, and collaborating with the practicum team. This course supports student proficiency in GA4, HubSpot, Looker Studio, and Power BI.

Pre-Launch Growth Marketing Strategy for Probiotic Drink Powders

Squamish Water Kefir Co. is preparing to launch a new line of direct-to-consumer (D2C) probiotic drink powders. The company seeks to establish a robust pre-launch growth marketing strategy to effectively introduce this innovative product to the market. The project aims to leverage digital marketing channels to create awareness and generate interest among potential e-commerce customers. This project offers students the opportunity to act as a professional marketing agency team for a real-world client preparing to launch a D2C probiotic drink powder. Students will support the transition from Squarespace to Shopify, develop pre-launch marketing strategies, and align deliverables with assigned coursework to build portfolio-ready work. The course emphasizes strategic thinking, project management, and applied marketing skills within the SOSTAC framework. Students will analyze current market trends, identify target demographics, and develop a comprehensive marketing plan that aligns with the company's brand values and objectives. The project will focus on creating a strategic mix of social media campaigns, influencer partnerships, and email marketing initiatives to maximize reach and engagement. By applying classroom knowledge of marketing principles, students will gain practical experience in crafting a strategy that positions the product for a successful launch.

Social Media Marketing Campaign

Our company produces Probiotic-rich products that are distributed between BC and Ontario. We hope increase our social media presence to attract and engage more customers across the Country. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Planning and scheduling campaign content for the next 6 months. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

New Product Launch

Our company is launching 3 new products that are a slightly different concept from our original product line. We would like students to create a launch campaign for these new products that includes a press release, and a social media component. This will involve: developing a unique "look/theme" for the campaign establishing messaging to differentiate the new products from the original products developing copy to be used in a press release and on our website putting together images/creating social media posts creating a newsletter researching appropriate avenues for the launch ie. online magazines and news outlets creating a giveaway developing hashtags Analyzing and reporting the metrics / results of the launch