Our company is launching 3 new products that are a slightly different concept from our original product line. We would like students to create a launch campaign for these new products that includes a press release, and a social media component. This will involve:

• developing a unique "look/theme" for the campaign
• establishing messaging to differentiate the new products from the original products
• developing copy to be used in a press release and on our website
• putting together images/creating social media posts
• creating a newsletter
• researching appropriate avenues for the launch ie. online magazines and news outlets
• creating a giveaway
• developing hashtags
• Analyzing and reporting the metrics / results of the launch

By the end of the project, students should demonstrate:

• Understanding of the brands goals for the product launch
• Ability to identity ways to create brand awareness
• Understanding of social media
• Ability to create copy
• Analysis of metrics

Final deliverables should include:

• A written press release
• A short presentation of "concept"
• Agreed upon number of social media posts

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our website, products and services
• Our current understanding of our website’s accessibility features
• Input on choices, problems or anything else the students might encounter.