Digital Services Outreach Campaign

Talotic Inc. is looking to expand its market reach by promoting its digital services to potential business clients. The goal of this project is to create a comprehensive outreach campaign that will enable sales interns to effectively communicate the value of Talotic's digital services. The project will involve researching target businesses, crafting personalized outreach messages, and developing a strategy to encourage these businesses to request a free quote and ultimately purchase Talotic's services. This project will provide learners with the opportunity to apply their knowledge of marketing, sales strategies, and digital communication in a real-world context.Key tasks include:- Identifying and segmenting target businesses.- Crafting personalized outreach messages.- Developing a follow-up strategy to convert leads into customers.- Creating a reporting system to track outreach efforts and results.

Email Campaign Design

Talotic Inc. aims to enhance its email marketing strategy by developing visually appealing and effective email campaigns. The project involves designing templates for various types of email communications, including newsletters, transactional emails, and promotional campaigns. Using design tools such as Brevo, Zoho Campaign, and Designmodo, the team will create five unique email templates. Additionally, the team will build and configure 20-30 emails as part of a comprehensive email campaign. This project provides an opportunity for learners to apply their knowledge of digital marketing, graphic design, and email automation tools in a real-world context.

Branding and Style Guide Development

Create a detailed brand guidelines document for Talotic Inc. that outlines brand elements, including logos, colors, typography, and imagery, and provides usage guidelines. Additionally, develop branding and style guides for two new SaaS websites, ensuring consistent and professional presentation across all platforms. This project will allow learners to apply their classroom knowledge in graphic design, marketing, and brand management to create cohesive and professional branding materials that will support Talotic Inc.'s marketing efforts and brand consistency.Expected Outcome:Brand Guidelines for Talotic Inc.: Clear and detailed documentation of Talotic’s brand identity.Branding and Style Guides for New SaaS Websites: Tailored branding and style guides for two new SaaS websites.Consistency Guidelines: Guidelines ensuring consistent use of brand elements across all platforms and materials.Visual and Verbal Guidelines: Comprehensive visual and verbal communication guidelines.Templates and Examples: Ready-to-use templates and examples for marketing materials.

Comprehensive Cybersecurity Policy Development

Talotic Inc. seeks to enhance its cybersecurity posture by developing comprehensive cybersecurity policies and procedures. The primary goal of this project is to create tailored documents that protect sensitive data and mitigate cyber threats for both Talotic and its clients, which include SMBs and startups across Canada and the USA. The project will involve understanding the specific cybersecurity needs of Talotic’s industry and services, and translating this understanding into robust policies, terms, and procedures. These documents will be designed to secure internal operations and provide a framework that clients can adopt to enhance their own cybersecurity measures. The project will provide learners with an opportunity to apply their classroom knowledge of cybersecurity principles, risk management, and policy development in a real-world context.

Webpage Redesign for Improved UX/UI

Talotic Inc. aims to enhance the user experience and interface of its dynamic pricing page tailored for B2B businesses. The current page, which will feature information on over 200 services in 20+ bundles catering to 10 industries across 60+ provinces in the USA and Canada, has been identified as needing improvements in usability and visual appeal to better meet the needs of B2B clients. The project will involve conducting user research to gather insights on current pain points and preferences. Using design thinking principles, the team will ideate, prototype, and test new design concepts. The goal is to create a more user-friendly and engaging dynamic pricing page that not only meets the functional requirements of B2B clients but also enhances overall user satisfaction and engagement.Expected Outcome:User insights and design recommendations tailored to enhance Talotic Inc.'s dynamic pricing page.Demonstration of learners' UX/UI design skills through practical application.Improved usability and aesthetic appeal of the dynamic pricing page.