Branding and Style Guide Development

Open
Talotic Inc.
Hamilton, Ontario, Canada
Hemanth Nunna
Hemanth Nunna He / Him
Founder | CEO
4
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Graphic design Branding & style guides Communications
Skills
style guides typography brand management graphic design marketing materials marketing verbal communication skills iconography branding brand identity
Project scope
What is the main goal for this project?

Create a detailed brand guidelines document for Talotic Inc. that outlines brand elements, including logos, colors, typography, and imagery, and provides usage guidelines. Additionally, develop branding and style guides for two new SaaS websites, ensuring consistent and professional presentation across all platforms. This project will allow learners to apply their classroom knowledge in graphic design, marketing, and brand management to create cohesive and professional branding materials that will support Talotic Inc.'s marketing efforts and brand consistency.


Expected Outcome:


  • Brand Guidelines for Talotic Inc.: Clear and detailed documentation of Talotic’s brand identity.
  • Branding and Style Guides for New SaaS Websites: Tailored branding and style guides for two new SaaS websites.
  • Consistency Guidelines: Guidelines ensuring consistent use of brand elements across all platforms and materials.
  • Visual and Verbal Guidelines: Comprehensive visual and verbal communication guidelines.
  • Templates and Examples: Ready-to-use templates and examples for marketing materials.
What tasks will learners need to complete to achieve the project goal?

Tasks and Deliverables:


Brand Audit for Talotic Inc.:

  • Task: Conduct a brand audit to evaluate the current brand elements and their usage.
  • Deliverable: A detailed report summarizing the findings of the brand audit.


Logo and Color Guidelines:

  • Task: Document logo usage, color palettes, and variations.
  • Deliverable: Comprehensive logo and color usage guidelines.


Typography Guidelines:

  • Task: Develop guidelines for font usage and hierarchy.
  • Deliverable: Detailed typography guidelines.


Imagery and Iconography:

  • Task: Create guidelines for imagery and icon usage.
  • Deliverable: Imagery and iconography guidelines.


Verbal Identity Guidelines:

  • Task: Develop tone of voice and messaging guidelines.
  • Deliverable: Comprehensive verbal identity guidelines.


Branding and Style Guides for Two New SaaS Websites:

  • Task: Develop branding and style guides tailored for the two new SaaS websites.
  • Deliverable: Comprehensive branding and style guides for each of the two new SaaS websites, including logos, colors, typography, and imagery.


About the company

At Talotic, our mission is to empower businesses to thrive in the digital age. We are passionate about delivering personalized digital solutions that make a real difference.

As a young and dynamic firm in the innovation landscape, we are dedicated to driving growth and transformation for our clients through cutting-edge technologies and bespoke strategies. With deep expertise in digital presence optimization, cybersecurity, and digital transformation, we provide lean, impactful solutions that enhance efficiency, boost profitability, and elevate customer experiences.

Join us and be a part of our journey to make a meaningful impact in the digital world.