B2C / B2B Strategic Marketing Plan for a Bio-ink Biotechnology Co.

We are looking to develop a top-notch comprehensive and smart strategic marketing plan for our different customer segments we do target.

Startup Website Design for a Bio-Ink Biotechnology Co.

Based on our industry’s standards, we would like to design and build an affordable website that will rank well in search engines and that can scale with our business as we grow. We believe this project could include:Assessing our industry’s landscapes and competitor websites for user and design insights.Compiling a list of our required features and design preferences.Designing multiple wireframes of potential homepage designs for us to assess.Creating a website prototype, based on wireframe feedback.Developing a fully-functioning website on our server.We will provide you with the written and visual content for the new website, payment for a selected theme, and domain and hosting credentials.We want to have a beautifully-designed, fast, and functional website that stands out from our competitors, is user-friendly, and that can scale with us as we grow.

Bio-ink Biotechnology Co. Graphic Identity Artwork

We believe this project will require:Defining our brand voice and values to translate into logo designs.Researching our competitors to determine a unique, but correlated design.Researching our brand’s history and vision to develop a consistent visual representation. We want to have a fully designed identity artwork that is a positive portrayal of our organization, which can be used consistently across a variety of media.

Website UX/UI Development

We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. Redevelopment We are particularly interested in the following areas:The checkout processThe registration processThe site search featureEmbedded videos