B2C / B2B Strategic Marketing Plan for a Bio-ink Biotechnology Co.

Closed
The GelMA Company Biotechnology
Kelowna, British Columbia, Canada
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Operations Project management Marketing strategy
Skills
strategic marketing business to business business-to-consumer biotechnology
Project scope
What is the main goal for this project?

We are looking to develop a top-notch comprehensive and smart strategic marketing plan for our different customer segments we do target.


About the company

While many patients in need of transplants suffer from a shortage in donors for replacing damaged tissues or organs. 3D Bio-printing is a promising approach for producing tissues and organs in the lab using bio-inks. Additionally, Bio-printed organs in a dish platform can be used for testing drugs’ toxicity and efficacy in the pharmaceutical and cosmetics industry.

We offer "Okagel" a GelMA bio-ink that is affordable, in customized forms (liquid/solid), overnight processed (1-2 days), sterilized, pure, and hazard-free to be used in 3D bioprinters.

Our vision is a universal accessible bioprinting technology for a better quality of life.