Candice Hughes
Candice Hughes
Candice Hughes
CEO
2
Location
Darien, Connecticut, United States
Bio

A serial entrepreneur and innovation geek with biopharma regulatory and compliance expertise, Candice’s mission is to improve bottom lines via creative problem solving, especially merging digital and biotech. At Hughes BioPharma, a consultancy she founded in 2005, Candice works across development and commercial divisions at global biopharmas. She founded a digital health startup and a division at a venture capital backed events firm. She was co-owner of an energy firm with $250MM revenue. She volunteers with the Healthcare Business Women’s Association (HBA) as Regional Director for Women in Career Transformation NY/NJ affiliate group. She received her PhD in Neurobiology at Boston University School of Medicine and MBA with Beta Gamma Sigma honors at Kelley School of Business, Indiana University. Her post-doctoral work on Alzheimer’s Disease was conducted at University of Rochester School of Medicine.

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Living Loud Living Long
Darien, Connecticut, United States

Website: UX design and Website Maintenance Intern

Job Type: Internship (Unpaid)/College CreditsRole:Looking for a talented student intern to assist in the development and optimization of the look and feel of Live Long Live Life’s website to attract and sustain website engagement by ensuring customer satisfaction and building customer loyalty. Content to be provided.Responsibilities:· This project requires UX design (wireframes, prototypes), and UI design (websites, mobile). UX design is focused on anything that affects the user's journey to solve that problem, positive or negative. User Interface (UI) design is focused on how the product's surfaces look and function.· Wireframes, low & high-fidelity mockups, prototypes & testing using digital toolsCustomer-centered design.· Are current on new technologies and techniques to effectively address UX and business goals.· Skilled at creative visual thinking and problem solving.· Tools: Host Gator experience, Weebly or other Host Gator compatible design software experience· Support integration of podcast links on siteRequirements:· Understanding of digital marketing concepts and best practices· Experience with Google Analytics· Experience with Adobe Suite (primarily PhotoShop, Illustrator and InDesign)· Strong communication skills

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Category Media + 3
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LL
Living Loud Living Long
Darien, Connecticut, United States

Launch of Digital Community for 50ups: Living Loud Living Long

We need a coherent, consistent, uplifting, powerful brand that resonates with 50 ups (people 50 years and older). Our primary market is the U.S. but our platforms are online so open globally. Our profile users is 50-75 years old. For example, Jenny Jordan is 60 years old and divorced. She started running marathons at age 48. She has won or come in the top 3 in multiple marathons for her age group in the U.S. She loves dogs and volunteers at an animal shelter. Since she used to be an attorney she uses her law background to fight for animal rights legislation. She also loves cooking and used to host parties of 20 or more friends but now that COVID is here, she can't have her parties and is limited in working at the animal shelter. She is still running and training but feels isolated and lonely because her daughter lives hundreds of miles away and they can only visit via Zoom chat. She wonders how she can rebuild her life after COVID. She is frustrated that 50ups are told to just stay home and life can go on around them. This worsens her growing annoyance with ads that show younger women in trendy clothes or on surround by young children at the playground and she feel increasingly pushed to the margin and ignored. Although she resolutely moves on with her life, it leaves her feeling negatively about these products.Our platform includes:1) Podcast 2) Website 3) Blog 4) Digital email newsletter 5) Community platform to facilitate 50s in teaching their passions (can be added later) 6) Developed a sponsorship proposal for corporate sponsorshipWhat we have now:1) A logo concept to be refined 2) mission 3) simple wireframe conceptsWhat we need:1) Strong logo with digital icon as well as larger logo version 2) Brand look & feel 3) Podcast intro/exit music 4) Branding bible (brand summary to explain our brand to team members) 5) Marketing plans to launch social media presenceOur current logo sketch (attached) incorporates our short form name of 4 L shapes (for Living Loud Living Long- L4) in a tree form (healthy, green, long lived).

Matches 2
Category Marketing - general + 3
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