Dogeared Jewelry Digital Marketing Strategy

We are a 30 year old brand that has a strong following and loyal fan base. As the original creator of inspirational jewelry we enjoyed first to market success. Shifting retail strategies from in store to online is our biggest opportunity and challenge.Students will work with an established, legendary brand, promoting it to a current market with new strategies. Although we have a good social network, we are looking to grow our following and engagement.Dogeared is a B Corp and has proudly been part of this community since 2011. Dogeared/BCorpMerlin Clarke, a Dogeared owner is also the Director of the Do Good Bus. There are potential opportunities to leverage this relationship, further connecting the Dogeared brand to doing good.

Dogeared Jewelry Digital Marketing Strategy

Dogeared is a 30 year old brand that has a strong following and loyal fan base. As the original creator of inspirational jewelry we enjoyed first to market success. Shifting retail strategies from in store to online is our biggest opportunity and challenge.Students will work with an established, legendary brand, promoting it to a current market with new strategies. Although we have a good social network, we are looking to grow our following and engagement.Dogeared is a B Corp and has proudly been part of this community since 2011. Dogeared/BCorpMerlin Clarke, a Dogeared owner is also the Director of the Do Good Bus. There are potential opportunities to leverage this relationship, further connecting the Dogeared brand to doing good.

Dogeared Jewelry Digital Marketing Strategy

Dogeared is a 30 year old brand that has a strong following and loyal fan base. As the original creator of inspirational jewelry we enjoyed first to market success. Shifting retail strategies from in store to online is our biggest opportunity and challenge.Students will work with an established, legendary brand, promoting it to a current market with new strategies. Although we have a good social network, we are looking to grow our following and engagement.Dogeared is a B Corp and has proudly been part of this community since 2011. Dogeared/BCorpMerlin Clarke, a Dogeared owner is also the Director of the Do Good Bus. There are potential opportunities to leverage this relationship, further connecting the Dogeared brand to doing good.