Dogeared Jewelry Digital Marketing Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Dogeared is a 30 year old brand that has a strong following and loyal fan base. As the original creator of inspirational jewelry we enjoyed first to market success. Shifting retail strategies from in store to online is our biggest opportunity and challenge.
Students will work with an established, legendary brand, promoting it to a current market with new strategies. Although we have a good social network, we are looking to grow our following and engagement.
Dogeared is a B Corp and has proudly been part of this community since 2011. Dogeared/BCorp
Merlin Clarke, a Dogeared owner is also the Director of the Do Good Bus. There are potential opportunities to leverage this relationship, further connecting the Dogeared brand to doing good.
- What is the main goal for this project?
-
Dogeared is a 30 year old brand that has a strong following and loyal fan base. As the original creator of inspirational jewelry we enjoyed first to market success. Shifting retail strategies from in store to online is our biggest opportunity and challenge.
Students will work with an established, legendary brand, promoting it to a current market with new strategies. Although we have a good social network, we are looking to grow our following and engagement.
Dogeared is a B Corp and has proudly been part of this community since 2011. Dogeared/BCorp
Merlin Clarke, a Dogeared owner is also the Director of the Do Good Bus. There are potential opportunities to leverage this relationship, further connecting the Dogeared brand to doing good.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.dogeared.com
- 2 - 10 employees
- Apparel & fashion
Dogeared was born on the beautiful beaches of Los Angeles in 1991, when founder and creative force Marcia Maizel-Clarke started making jewelry on her kitchen table and selling her unique pieces at the Rose Bowl Flea Market in Pasadena. A fierce believer in the power of words and positive energy, Marcia gave her beautiful designs a voice, dedicating each jewel with a name and a message. The result was Dogeared; a brand that is all about the connections that people make with their jewels, and with each other.
Dogeared’s core design philosophy: keep it simple, make it special, and create timeless jewelry that celebrates self-expression and relationships.
Inspired by a real love, Marcia and Merlin tell us how a few kind words turned meaningful everyday pieces that empower women all over the world.