Carty Media Sales Outreach and Customer Development Project

The main goal of this project is to develop a strategy for sales outreach and customer development for Carty Media, a marketing and branding agency established in 2014. This will involve several different steps for the students, including: - Cold calling and cold emailing potential customers. - Managing sales funnels and handling inbound and outbound leads. - Setting up calls and booking calls with the founder if there is an issue closing the lead. - Learning how to meet customers where they are at, how to effectively sell and use psychology while also understanding not all leads are an ideal customer. - Overcoming objections and growing an external sales team.

Social Media

The main goal of this project is to create social media content for clients ranging from physicians, surgeons, med spas, restaurants, consumer packaged goods, e-commerce stores, real estate businesses, e-learning platforms and more. This will involve following the brand guidelines and social media strategy to take client content and edit and optimize it for trends, write social media captions and manage and respond to customer engagement. The focus should be on account growth and ROI across social media organic platforms by optimizing content performance.