Social Media Content Creation Project for Brave Soles

The main goal for the project is to create engaging media content for PR and social marketing that can be used across Pinterest, Instagram, and TikTok, while staying true to the brand story of Brave Soles. The project also aims to provide a student with experience in working with a marketing and editorial calendar. The tasks that learners will need to complete to achieve the project goal include: - Researching and understanding the brand story and ethos of Brave Soles. - Creating a content calendar for social media posts across Pinterest, Instagram, and TikTok. - Developing engaging and visually appealing media content that aligns with the brand story. - Collaborating with the Brave Soles team to ensure the content reflects the company's values and mission. - Implementing the content on the designated social media platforms and tracking engagement and reach. - Analyzing the performance of the content and making adjustments based on the data.

Digital Marketing (Email, Blog and Website)

Responsibilities will include creating and launching email & blog content, product and website updates and other marketing materials. You’ll support the production and analysis of a variety of marketing tactics, and work closely with the founder to bring campaigns to life.