Responsibilities will include creating and launching email & blog content, product and website updates and other marketing materials. You’ll support the production and analysis of a variety of marketing tactics, and work closely with the founder to bring campaigns to life.

Email Marketing

• You will conceptualize compelling email marketing campaigns, coordinate their delivery, and analyze their results to make strategic recommendations
• Oversee the entire marketing process from campaign planning all the way through email design, copywriting, implementation, and delivery
• Dig into the analytics of performance and identify opportunities for growth
• Conceptualize and action ways to grow our subscriber list
• Experience with email softwares or eagerness to learn is an asset.

Website Operations

• Support merchandising and marketing online promotional activity on JuneAdaptive.com
• Research and Implement eCommerce growth and operational efficiencies while using online Ecosystem
• Merchandise product, category, brand, and collection pages in accordance with brand guidelines and visual merchandising initiatives
• Complete product onboarding, merchandising and ensure product listing and categorization are current and accurate for optimal user experience
• Monitor and update online inventory through software
• Monitor ecommerce sales performance and contribute to online marketing strategies.
• Manage SEO, search, analytics, content, etc to ensure consistent execution and optimal customer experience
• Develop strong understanding of internal merchandising and web systems to troubleshoot merchandising system/process issues
• Maintain and update relevant internal documentations.
• Participate / lead other website related special projects as required

Blog Writing

• Write Blog posts around Adaptive Fashion, Disability, Accessibility, Caregiving & Healthcare
• Proofread Blog posts before publication
• Research Blog Topics and information to write about in our blog
• Post Blog on to our website
• Develop keyword and intent research and develop a strategy based on findings.
• Research the latest search engine algorithm updates and best practices in our industry
•  Perform detailed keywords research, analyze search trends and provide insights and opportunities that will lead to revenue generation 
• Build reports on web KPIs with a focus on keyword/page rankings and organic search traffic opportunities. Research and monitor competitor SEO activities. 
• Provide recommendations based on competitors’ analysis. 
• Work with Google platforms, including Google Search Console, Google Analytics, Google Data Studio, and Google Keyword Planner.