Data Analysis Automation Tool and possible AI

Audacity Business Consulting seeks to enhance its data analysis efficiency by developing a small software tool to automate repetitive data processing tasks. The goal is to streamline the current manual data analysis process, reducing time and potential human error. This project will allow learners to apply their programming and data analysis skills to create a functional software solution. The software should be user-friendly and capable of handling various data sets commonly used in business consulting. While the initial focus is on automation, the project will lay the groundwork for future integration of AI capabilities, providing a scalable solution for evolving business needs. The project is designed to be completed by a team of learners within a single academic program, ensuring a cohesive skill set among participants.

Digital Marketing and SEO Strategy Development

In today's digital age, having a robust online presence is crucial for any business. This project aims to equip learners with the skills to develop a comprehensive online marketing strategy tailored for a small to medium-sized company. The primary focus will be on understanding the company's target audience, analyzing current market trends, and identifying effective digital channels to reach potential customers. Additionally, learners will delve into the intricacies of Search Engine Optimization (SEO) to enhance the company's visibility on search engines. By applying classroom knowledge of digital marketing principles and SEO techniques, learners will gain hands-on experience in crafting strategies that can drive online engagement and growth. The project is designed to be completed by a team of marketing students, ensuring a cohesive approach to the tasks involved.