In today's digital age, having a robust online presence is crucial for any business. This project aims to equip learners with the skills to develop a comprehensive online marketing strategy tailored for a small to medium-sized company. The primary focus will be on understanding the company's target audience, analyzing current market trends, and identifying effective digital channels to reach potential customers. Additionally, learners will delve into the intricacies of Search Engine Optimization (SEO) to enhance the company's visibility on search engines. By applying classroom knowledge of digital marketing principles and SEO techniques, learners will gain hands-on experience in crafting strategies that can drive online engagement and growth. The project is designed to be completed by a team of marketing students, ensuring a cohesive approach to the tasks involved.

The project deliverables will include a detailed online marketing strategy document outlining the proposed digital channels, target audience analysis, and marketing tactics. Additionally, learners will create an SEO strategy report that includes keyword research, on-page and off-page optimization techniques, and a plan for monitoring and measuring SEO performance. These deliverables will demonstrate the learners' ability to apply theoretical knowledge to practical scenarios, providing valuable insights for the company's digital marketing efforts.