B2B Consumer Insights and Competitive Analysis

Objective: As Numeria Technologie, a B2B company specializing in Odoo integration services, our objective is to deepen our understanding of our target market's preferences and needs. This project aims to gather comprehensive insights into the buying behavior, experiences, expectations, and perceptions of our brand and key competitors within the B2B sector. Project Overview: With the recent introduction of a new Odoo integration service, this project focuses on conducting thorough consumer research and competitive analysis to inform strategic decisions and enhance market positioning. Key Tasks: Survey Development: Create an unbiased survey with questions tailored to understand B2B clients' experiences with Numeria Technologie, their perceptions of our services, and insights into their purchasing decisions. Interview Question Formulation: Develop effective interview questions to conduct in-depth discussions with key stakeholders and decision-makers in client organizations. Feedback Collection Strategy: Identify optimal channels and approaches to reach our target audience of B2B clients and motivate their participation in surveys and interviews. Competitive Analysis: Assess and analyze the strengths and weaknesses of our main competitors in the Odoo integration services market. Identify competitive positioning and differentiation strategies employed by competitors. Data Analysis: Analyze primary data collected through surveys and interviews to identify trends, preferences, and perceptions among B2B clients. Prepare detailed reports summarizing key findings and actionable insights to guide product refinement and marketing strategies.

Digital Image Development and LinkedIn Content Creation for Numeria Technologie

Project Description: Numeria Technologie, specializing in Odoo solution integration, aims to enhance its brand image through an effective digital strategy. This 2-month internship will involve developing a digital strategy based on the 4 Vs of marketing (Value, Volume, Veracity, Valorization) and creating LinkedIn content to strengthen Numeria Technologie's visibility and appeal in the market. Project Objectives: Analysis and Diagnosis: Evaluate Numeria Technologie's current digital presence, including its website, social media, and communications. Digital Strategy: Develop a digital strategy integrating the 4 Vs of marketing to enhance Numeria Technologie's brand image. LinkedIn Content Creation: Design and publish two LinkedIn posts per month for a period of 4 months, aligned with the defined strategy and Numeria Technologie's objectives. Campaign Management: Plan and execute two targeted LinkedIn advertising campaigns per month, using best practices and analyzing campaign performance.

Go to market project for a consulting firm

Numeria-Technologie, a small consulting firm specializing in Odoo ERP software implementation, aims to launch its services in the market. This go-to-market project is designed to outline the crucial steps necessary to effectively introduce these services and ensure their commercial success. There are the objectives : 1. *Service Launch*: Introduce ERP consulting services to the market effectively. 2. *Increase Brand Awareness*: Raise awareness of the services among target businesses. 3. *Increase Sales*: Achieve a certain number of contracts within the first six months after launch.