Numeria-Technologie, a small consulting firm specializing in Odoo ERP software implementation, aims to launch its services in the market. This go-to-market project is designed to outline the crucial steps necessary to effectively introduce these services and ensure their commercial success.

There are the objectives :

1. *Service Launch*: Introduce ERP consulting services to the market effectively.

2. *Increase Brand Awareness*: Raise awareness of the services among target businesses.

3. *Increase Sales*: Achieve a certain number of contracts within the first six months after launch.

 1. Market analysis Report

- *Contents:* Detailed analysis of market trends, competitor analysis, target audience insights, and SWOT analysis.

- *Purpose:* To provide a comprehensive understanding of the market landscape and identify opportunities and challenges.

2. Service Offering Documentation

- *Contents:* Description of service packages, pricing models

*Purpose:* To clearly communicate the value proposition and benefits of the services to potential clients.

3. Branding and Positioning Strategy

- *Contents:* Brand identity guidelines (logo, colors, fonts), key messaging, and unique selling propositions (USPs).

- *Purpose:* To establish a strong and consistent brand presence in the new market.

4. Marketing Plan

- *Contents:* Marketing strategies and tactics, including content marketing, social media campaigns, email marketing, and online advertising plans.

- *Purpose:* To outline the approach for raising awareness and generating leads.

5. Sales Strategy and Playbook

- *Contents:* Sales process outline, target customer profiles, sales scripts, objection handling techniques, and sales funnel management.

- *Purpose:* To equip the sales team with the necessary tools and strategies to effectively convert leads into clients.

6. Website and SEO Strategy

- *Contents:* Optimized website with service descriptions, blog, contact forms, and SEO strategy to improve online visibility.

- *Purpose:* To attract and engage potential clients online and provide them with relevant information about the services.

7. Lead Generation Campaigns

- *Contents:* Campaign plans for online advertising, email marketing, and partnership outreach.

- *Purpose:* To generate qualified leads and drive them into the sales funnel.

8. Performance Metrics and Reporting System

- *Contents:* Key performance indicators (KPIs), reporting templates, and a schedule for regular performance reviews.

- *Purpose:* To monitor the success of the go-to-market efforts and make data-driven adjustments as needed.

- *Access to Data:* You will have full access to our market research, customer databases, and CRM system, giving you the necessary information to perform your tasks effectively.

- *Guidance and Support:* We will assign a employee to guide you through your projects, provide insights, and help you navigate any challenges you may encounter.

- *Open Communication:* Our team is here to support you. You can reach out at any time with questions or for advice, ensuring you have the resources you need to succeed.