CPSA Student Marketing Plan

The CPSA needs to re-vamp & re-launch our Student Subscription product starting as early as fall 2019. We need you to help us gain an understanding of the student market, including the unique selling points of membership that will resonate with students and the best ways to communicate with and reach this priority market. This project will involve: Market research to develop a comprehensive report of our target market - who is our student customer, where can we reach him/her Analysis of our current student membership offering – what elements offer the most value, what are we missing A high-level competitive landscape analysis to identify similar/competing product Development of a comprehensive marketing plan based on insights from the above 3 activities