Digital Content Creation - Tik Tok

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We would like a marketing student to write copy for a 90 day Tik Tok seasonal campaign launching on the platform. They will work collaboratively using our graphic designers visual assets that they will then load into our auto scheduling tool for the platform for a 90 day period. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Multi Influencer Campaign

We would like students to help us with creating an influencer content campaign that will run over a 3 month period that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our Organic Skincare CLEAR life is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet. Our Values It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money). Ultimately, you will be working on creating a strategy and execution to launch and pitch to micro influencers in the wellness and sustainable area for our organization. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

IfundWomen Digital Fundraiser Campaign

We would like students to help us with creating a campaign strategy, and schedule content that is aligned with our vision, mission, and sector for our IFund Women fundraising campaign. We will ensure the student has a clear understanding of what these elements are for our organization. Strategy Market the campaign Launch the campaign Promote the campaign Include Create a precise pitch (why CLEARlife?) Create a planning stage where you can gather all materials and create necessary content (along with our graphics person) Create a networking strategy for more potential supporters Figuring out rewards & time lines Reward fulfillment road map Ultimately, you will be working on strategy creation and then execution of the campaign for our organization, including using collateral created by our art department that we can use as go-to market fundraising campaign If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Brand Community Cross Brand Event Plan

Our brand is expanding our community outreach, and brand awareness by creating an event to launch this summer that will include cross brand inclusion with like minded brands/organizations. The event will be both experiential and educational on self care, eco living geared to our customer demographic in a public weekend event we will offer and execute. Our brand is also looking to expand it’s in person community footprint to embrace our customers with the brand philosophies of sustainability. Project could include the following stages: Research into museum market to identify key trends and opportunities as well as competitors Research demographic to determine who they are and why they would visit our event Develop recommendations for event wellness activities and speakers to include in the event Create spreadsheet of contacts: brands; speakers, wellness experts Design recommendations along with implementation plan with costs Present your recommendations for consideration

Social Enterprise B-Corporation & Best Natural Beauty Certification Plan

To achieve B-Corporation certification, our company must receive a minimum score on social and environmental performance. This is an online assessment that is overseen by the independent body that certifies B-Corporations (the B Lab). The assessment covers our entire operations and measures our impact in governance, workers, community, the environment, as well as our products and services. We also must integrate sustainability commitments to stakeholders into our governing documents. In addition to this research and propose the top natural beauty certification(s) and the steps to getting certified

Referral Marketing Campaign Plan - Summer Season Strategy

Our organization is passionate about customer based referral marketing campaigns. We ​​want to increase our ROI, conversions and followers utilizing a compelling referral based marketing program. Based on the elements below create a campaign with a series of tears: Make sure our brand message is easy to understand and repeat. Build a community around our brand. It’s more than a product and a logo. It’s what we stands for and represents. If our customers identify with those values, they will share our story with others, with or without an incentivized referral program. Your customers are your best salespeople. They can “sell” to their friends and family without sounding salesy. And their friends are more likely to go with a recommendation from a friend than some celebrity on a TV screen. Make referrals easy. It should be simple for our customer to share our brand with referral rewards that match their purchasing behavior - to create an army of loyal cheerleaders working on our behalf

B2B - Sales Incentives Program (Distribution to Bricks & Mortar)

Our company is hoping to improve our sales process to improve our ROI and overall operations with our outsourced Sales & Distribution teams. In this project, student will create a Sales Incentive program that is tier based to incentivize current sales & distribution teams in their sales process. The incentives will be for: 1) sales representatives 2) store listings You will develop a tiered incentive program and a new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.