Marketing strategy and plan
MRKT-621
Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.Mission and vision (based on business owner or executives provision).Situational and environmental analysis.Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.Marketing plan performance evaluation matrix.
Marketing strategy and plan
Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.Mission and vision (based on business owner or executives provision).Situational and environmental analysis.Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.Integrated Marketing Communication (IMC) plan.Marketing plan performance evaluation matrix.
International Marketing Plan
MRKT-627
Companies will benefit at least 3 (up to 12) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist follows.Mission and vision (based on business owner or executives provision).Situational and environmental analysis.Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.Integrated Marketing Communication (IMC) plan.Marketing plan performance evaluation matrix.