Michael Lé
Michael Lé
Chairman -
(5)
3
Location
Toronto, Ontario, Canada
Bio

I've always had a natural attraction to conceptualizing possibilities and solutions. This inclination has prompted me to pursue multimedia in all forms and embrace the desire to design on all creative fronts during the most redefining years of my life. I've been part of many phenomenal pursuits during my time active, ranging from hands-on to project lead.

www.rhozeland.com

Companies
Categories
UX design Graphic design Videography Digital marketing Creative writing

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Achievements

Latest feedback

Francesco Manconi
Learner
May 14, 2023
Project feedback
The design project I completed reflects media promotion and studio marketing, with the goal of creating an engaging and effective marketing campaign that helps promote a studio and its work to a wider audience. This project focused on designing a comprehensive media strategy that utilizes various mediums, including print, online, and social media, to generate buzz, increase visibility, and drive traffic to the studio's website and physical location. The first step in this project was conducting extensive research on the studio, its brand identity, and its target audience. This research will inform the development of a brand strategy that aligns with the studio's goals and values while resonating with its target audience. From there, the project moved into the design phase, where a visual identity will be created that reflects the brand strategy and conveys the studio's personality and aesthetic. With the visual identity in place, the next step will be to develop a media plan that utilizes various mediums to reach the target audience. This may include print ads, social media posts, online ads, email campaigns, and other forms of marketing collateral. Each medium will be carefully chosen to maximize the studio's exposure and create a cohesive brand message across all platforms. To ensure the effectiveness of the media plan, the project includes a detailed analysis of the studio's current online presence and social media activity. This analysis will provide insight into the studio's strengths and weaknesses and inform the development of a social media strategy that engages with the target audience and builds a community around the studio. Finally, the project will culminate in the execution of the media plan, with a focus on tracking and analyzing the results. This will allow for continuous optimization of the campaign and help ensure that the studio's marketing efforts are generating the desired results. Overall, this project is designed to help a studio achieve its marketing goals by creating a comprehensive media strategy that engages with its target audience and builds a strong brand
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
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Rhozeland
Digital Branding & Multimedia Content Creation
Rhozeland
Kelvin Nguyen
Learner
May 19, 2023
Project feedback
Great! would love to work again with Rhozeland and the team!
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
Rhozeland
Digital Branding & Multimedia Content Creation
Rhozeland
Gianluca P
Gianluca P
Learner
May 15, 2023
Project feedback
I enjoyed working in a creative setting with people who were knowledgeable, had experience, in creative fields and had strong artistic abilities. I was inspired to work harder because of those around me who supported me and pushed me to create better work that fit the teams vision.
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
Rhozeland
Digital Branding & Multimedia Content Creation
Rhozeland

Recent projects

Rhozeland
Rhozeland
Toronto, Ontario, Canada

Content Creation for Rhozeland's Marketing Department

At Rhozeland, we pride ourselves on our commitment to innovation and creativity. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do. The main goal of this project is to develop and produce high-quality digital media content for Rhozeland's marketing efforts. This includes video production, photography, visual/design work, and copywriting. The project should be manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks. This will involve several different steps for the students, including: - Understanding Rhozeland's brand identity and target audience. - Collaborating with the marketing department to develop content ideas and concepts. - Producing high-quality video content, photography, visual/design work, and copywriting. - Receiving feedback and making necessary revisions to the content. - Ensuring that the content aligns with Rhozeland's overall marketing strategy and goals.

Matches 1
Category Branding & style guides + 4
Open
Rhozeland
Rhozeland
Toronto, Ontario, Canada

Organization and Repositioning of Rhozeland

The primary objective of this project is to assist with the organization and repositioning of Rhozeland, a creative media studio, towards a more technology-based direction. This includes setting up payroll, timesheets, invoices, organization, security, and establishing a stronger foundation. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks.

Matches 1
Category Market expansion + 2
Open
Rhozeland
Rhozeland
Toronto, Ontario, Canada

Creative Marketplace Web-Based Application

Develop the current Rhozeland platform into a web-based application. Fully functional marketplace with online solutions for creative ideas. Rhozeland has developed its own proprietary website, rhozeland.com, a digital studio to complement our physical space, which features web-based applications available on desktop and mobile. Users are able to upload and showcase their artwork, curate their profiles and connect and collaborate with other artists. Rhozeland.com also features a marketplace function, allowing users to buy and sell artwork directly through the application. Apart from this, rhozeland.com also provides administrative functions like logging check-ins and booking studio time. Users of the rhozeland.com application will be able to access all of their project files directly through the website without having to use any third-party applications. Users will also be able to directly message Rhozeland staff, and participate in a community-board.

Matches 9
Category Website development + 4
Closed
Rhozeland
Rhozeland
Toronto, Ontario, Canada

Business Consulting Field Study

We are looking to unite with a university to provide a meaningful learning opportunity that invites us to apply theory to real-world scenarios. We are seeking enthusiastic business students who want to use their consulting skills, tools and methodologies to make a difference. We are open to feedback about areas of focus, as we would like our assigned person or team to analyze our business comprehensively. We have shared a few high-priority goals and desired benefits below to help guide you: Mission: We want to achieve international recognition for our brand and to be able to design excellent processes that are affordable, accessible, and scalable. Creativity is universal—we want everyone around the globe to experience it! We want to provide creative solutions for all creators worldwide. Problem: Our project addresses the problem of how to connect independent artists and creators and their audiences in both physical and digital spaces.

Matches 3
Category Operations + 2
Closed