- Location
- Edmonton, Alberta, Canada
- Bio
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User Experience Designer for video games and software. Passionate about learning and making quality products.
- Resume
- Eric Laitinen - Resume.pdf
- Portals
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Edmonton, Alberta, Canada
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Vancouver, British Columbia, Canada
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- Categories
- UI design UX design Website development Mobile app development
Skills
Socials
Achievements
Latest feedback
Team feedback
Team feedback
Team feedback
Recent projects
Mobile App UI / UX Design & Prototype - PIFit
Our company would like to explore designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user. Pay It Forwardâ„¢ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase. Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction. What's involved: Conduct background research on existing or comparable models Identify key areas of focus from inception to implementation for the design and build of the mobile app. Learn and use various software design tools such as Figma Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.
Part II - Mobile App UI / UX Advanced Design & Prototype - PIFit
Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user. Pay It Forwardâ„¢ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase. Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction. What's involved: Conduct background research on existing or comparable models. Identify key areas of focus from inception to implementation for the design and build of the mobile app. Learn and use various software design tools such as Figma. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.
Advanced Data Analysis and Empirical Research Methodologies - PIFit
Pifit (Paying It Forward) is a patent-pending app focused on delivering digital advertising to users in a new interactive manner. Designed as a Not For Profit, we have created a complete wall garden platform. Utilizing the profits from advertising campaigns creates a monetary value, an Instant Cash Discount (ICD) for our users. Ads are delivered to users’ devices upon their request by scanning the Pifit logo at a merchant store. Each ad is framed with a $$VALUE amount for the ICD which users can apply to their immediate purchase at the merchant store. One can think of the ICD as compliments of the advertiser to the user.  Campaigns are run on a cross-platform, meaning the merchant location where the ad appears is not related to the actual advertiser. PIFit is essentially a B2B2C APP that confirms the viewing of digital content.   Our Live Dashboard completely tracks every aspect of each ad campaign and user’s actions. We are seeking to micro-analyze the process by populating it with individualized ad campaigns, mixed campaigns representing more than one advertiser and then assessing that data. The objective is to find any ceiling capacity or challenges in the system.  More specifically (1) see how many campaigns can be run consecutively and simultaneously - is there a ceiling? (2) what is the best modelling to use to monitor the campaigns in real time What's involved: Conduct background research on existing or comparable models. Identify key data areas of the campaign from inception to implementation. Forecast modelling based on a spread of 20% $3 30% $2 50% $1 Using assumption and risk models calculate if there is a breaking point.
UI + UX Design & Prototype
Our company would like to improve the design of our current website and upcoming mobile application. We would like a group of students to improve usability of our current website and create a prototype for our future app. This will involve: Conducting background research on our existing web application for the product. Going through user interviews to gather feedback about areas for improvement Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Learning and using various software design tools. We currently use Figma. Improving on existing designs by using our platform and finding areas for improvement, developing high fidelity designs + prototype, and testing new designs with users
Work experience
Junior UI/UX Designer
Story City
Edmonton, Alberta, Canada
September 2020 - July 2021
I was the primary designer on the project. I designed a complete mobile app for Android and iOS. I designed a web-based storefront for user payments, account management, and content discovery. I designed tools for the platform creators to make the geolocated content.
You can use the web app here: https://storycity.app/auth/sign-in?redirect=%2F
You can download the mobile app here: https://play.google.com/store/apps/details?id=au.com.storycity.storycity
Education
other, User Experience
Interaction Design Foundation
January 2021 - January 2022
Gameplay Design, Video Game Design
Edmonton Digital Arts College
March 2018 - February 2019
Personal projects
Project Blue Fall
January 2022 - September 2022
A Sci-Fi action adventure game built as a solo project
Attack of the Polymorphs
January 2019 - January 2019
A VR rail shoor built as a small team project for EDAC
Project Umbra
January 2019 - January 2019
A top-down game built as a large team project at EDAC
Climb the Word
June 2018 - August 2018
A 2D side-scroller game built as a solo school project at EDAC