Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.

Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.

Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.

What's involved:

• Conduct background research on existing or comparable models.
• Identify key areas of focus from inception to implementation for the design and build of the mobile app.
• Learn and use various software design tools such as Figma.
• Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.

By the end of the project, students should complete the following list of activities:

• Familiarize themselves with our concept.
• Thought-process the design layout and flow prior to the design stage.
• Familiarize themselves with a design tool of their choosing and understand how it work. We strongly recommend Figma.
• Design and build inside of the design tool all the needed screens for a mobile application prototype of our product.
• Present the final design (wireframe) screens to us with the context of all the choices made, problems encountered, and next steps they recommend.

Bonus steps would include:

• Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this.

Final deliverables should include:

• The design screens and all assets in a shareable format.
• A presentation as stated above of the final designs.
• Colour palette to choose design theme colour.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Current product understanding
• Industry-standard design tools and applications
• Any sort of branding or styling advice
• Input on choices, problems or anything else the students might encounter
• Regular checkpoint meetings on a bi-weekly basis, minimum 60 mins per meeting