Global Market Expansion Analysis for Power WearHouse

Power WearHouse, a leader in fitness and therapeutic wearables, seeks to expand its market presence internationally. The goal of this project is to conduct a comprehensive analysis to identify and prioritize potential countries for market expansion. Students will apply their knowledge of international business, market research, and data analysis to evaluate various factors such as market size, growth potential, competitive landscape, regulatory environment, and cultural considerations. The project will involve collecting and analyzing data to determine the most promising markets for Power WearHouse's products. By the end of the project, students will provide a strategic recommendation on which countries offer the best opportunities for expansion, aligning with the company's growth objectives. The company currently has three research partnerships, with UHN Kite medical devices lab, Holland-Bloorview rehabilitation Hospital for children and East Shore Maryland University.

Global Market Expansion Strategy for Power WearHouse

Power WearHouse, a leading innovator in wearable technology, is seeking to expand its market presence globally. The objective of this project is to create a comprehensive market expansion report that identifies and prioritizes potential international markets for entry. The project will involve analyzing current market trends, consumer behavior, and competitive landscapes in various regions. Learners will apply their knowledge of international business strategies and market analysis to assess the viability of different markets. The goal is to provide Power WearHouse with a strategic roadmap for entering new markets, focusing on regions that offer the most promising opportunities for growth and alignment with the company's product offerings. This project will enable learners to gain practical experience in market research, data analysis, and strategic planning.