VR Video Games: Product and Brand Placement Strategy

We are seeking students to complete a comprehensive report covering the following areas: -Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets - Research and identify grants and organizations which can provide funding for R&D and scaling of games - Research and analyse pricing models and recommend strategy - Research and identify distribution channels - Recommend product strategy and marketing through product life cycle - Forecast demand - Elements of successful products

VR Industrial Applications

Red Iron Labs provides Custom solutions using Augmented Reality (AR), and Virtual Reality (VR) to create simulations for training, and education. We are looking for students to help: - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets; - Analyse current consumer markets, and trends; - Generate potential client list and justify selection/leads (US and Canada); - Research and identify consumer and business markets that are region specific/generate potential client list and justify selection/leads (US and Canada).

Healthcare: Product and Brand Placement Strategy NeuroRecoVR

Neuro RecoVR is a VR application designed to aid the process of stroke rehabilitation. It is provided through mass market VR headsets or through devices such as Treadmills to facilitate recovery of patients with motor and cognitive impairments (i.e. vision, memory, upper and lower body motor skills, etc.). Engaging in gamified VR activity modules, patients are instructed to complete challenges designed to restore lost brain function. The system empowers patients to rehabilitate outside the limited time available in clinical settings, on a more regular basis, remotely and in the comfort of their own home. Utilizing a cloud based tracking app, registered medical professionals will have access to data sets and will be able to track their patient & progress or shortfalls and make adjustments remotely on the fly. We are looking for students to help and assist with: - Research and identify consumer and business markets/potential clients (US and Canada) - Research and identify grants and foundations which can provide funding for R&D and scaling of platform - Analyse current consumer markets, and trends - Research and analyse pricing models and recommend strategy - Research and identify distribution channels - Recommend product strategy and marketing through product life cycle - Forecast demand - Analyse elements of successful products - Product branding and market niche strategies

Healthcare: Product and Brand Placement Strategy for CareGiVR

The CareGiVR project (in development) will create a VR training platform for caregiver competencies allowing them to interact with virtual patients who demonstrate a wide range of emotions and illnesses including dementia produced through AI and performance capture. Increased training will lead to increased self-efficacy in caregivers, and better health outcomes for patients. Red Iron Labs is looking for support and assistance from students with: - Research and identify consumer and business markets/potential clients (US and Canada) - Research and identify grants and foundations which can provide funding for R&D and scaling of platform - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets - Research and analyse pricing models and recommend strategy - Research and identify distribution channels - Recommend product strategy and marketing through product life cycle - Forecast demand - Analyse elements of successful products - Product branding and market niche strategies