VR Video Games: Product and Brand Placement Strategy
Project scope
Categories
Market research Product or service launch Marketing strategySkills
market environment marketing demand forecasting product lifecycle management product strategy researchWe are seeking students to complete a comprehensive report covering the following areas:
-Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets
- Research and identify grants and organizations which can provide funding for R&D and scaling of games
- Research and analyse pricing models and recommend strategy
- Research and identify distribution channels
- Recommend product strategy and marketing through product life cycle
- Forecast demand
- Elements of successful products
About the company
Red Iron Labs was established in 2016 and is based in Calgary, AB. Originally created as a virtual reality game studio, we have expanded into developing immersive solutions across all industries. Our team consists of highly skilled multimedia creators, XR developers, and talented 3D artists and animators creating highly immersive and realistic environments and experiences. It is through our game design expertise that we provide highly realistic, interactive, and engaging immersive experiences with quick turnaround periods, which engage, entertain, and empower humans.