Market Expansion strategy for Hopper Video

Main Objective: The main objective of this project is to devise and implement a comprehensive Market Expansion Strategy for Hopper Video. This entails identifying and targeting new markets to broaden Hopper Video's reach and enhance its market penetration. Problem Statement / Expected Outcome: Learners will address the challenge of strategically expanding Hopper Video's market presence. The desired outcome is a well-researched and actionable Market Expansion Strategy that includes: 1. Identification of Target Markets: Analysing potential markets to pinpoint those with the highest potential for Hopper Video's video personalization platform. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market / sector. 2. Strategic Entry Approach: Developing a clear and effective strategy for entering each identified target market, encompassing pricing, partnerships, marketing tactics, and regulatory compliance. 3. Implementation Plan: Creating a detailed implementation plan for the chosen target market, outlining required resources, budget allocation, team roles, responsibilities, and key milestones for a successful market launch. The project aims to equip learners with the skills to strategically expand a technology-based service, promoting hands-on application of market analysis, strategic planning, and implementation skills.