Marketing strategy for wine company

Rambling Road Winery is looking to launch a crowdfunding campaign. Most crowdfunding campaigns fail because they do not have a large enough of followers and influencers as a base group. We are looking for help to build a large group of followers on on Facebook page and our web page prior to launching our crowdfunding campaign. We have a small budget to buy advertising space on social media, so we need to rely on no cost solutions, such as FB and IG. Our Facebook page is Rambling Road Winery and our Webpage is https://ramblingroadwinery.com We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us, while keeping costs low.